In 2001, a modest 10.5m overseas trips were made by Chinese residents. In 2017, the figure came to 145m – an astounding increase of 1,380 per cent.*
With this remarkable growth also came a shift in demographics. Alongside the packaged group tours that characterised the first wave of Chinese tourists, the Free Independent Traveller (FIT) and youth segment grew in importance as a lucrative market.
Now more than ever, it is critical for tourism boards and industry stakeholders to understand the evolving trends, spending patterns and purchasing behaviours of Chinese tourists in order to adapt their products to attract and maintain a larger and more profitable portion of this market.
With this note, I invite you to join the PATAcademy-HCD workshop on the ‘The Chinese Outbound Tourism Market’ on July 1-2, 2019 in Bangkok, Thailand at the PATA Engagement Hub, PATA HQ.
You will gain insights into:
The diverse market segments of the source market China
The latest social media, social commerce, and online travel trends in China
How to design effective influencer marketing campaigns targeting Chinese netizens
China influencer research data from Suantao, the Shenzhen based big data influencer analytic startup
Chinese outbound MICE market trends
Crucial steps to attract Chinese MICE bookers and how to keep them
The workshop will be led by:
Prof Dr Wolfgang Georg Arlt
Founder and Director
COTRI China Outbound Tourism Research Institute
ABOUT COTRI: China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.
Jason Lin
Chief of Talent
Talent Basket
ABOUT TALENT BASKET: Talent Basket is a talent technology company with the mission to connect global cultures by promoting, designing, and empowering travel and experiences, with teams across 25 cities worldwide and operation centres in San Francisco, Los Angeles, Taipei, Xiamen, and Guam.
Julien Delerue
General Manager
1000meetings
ABOUT 1000meetings: 1000meetings was founded in 2008 in Shanghai, China and is a digital marketing portal for MICE Procurement Solutions Provider, providing a network of system to receive, refer and send leads for inbound / outbound from / into Greater China, as well as insights, statistics and market intelligence for MICE in Greater China.
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